As an artist in the 1980’s, Terry experienced first-hand the limitations of traditional tattoo ink, the challenge of color mixing and matching, as well as questionable product quality. Black ink was the dominant pigment for most tattoos with colors added sparingly. Pelican black ink was the traditional black tattoo ink. Colored tattoo ink came from mixing powdered pigments from Spalding and National.
Terry would regularly mix and supply tattoo ink for his artist friends. He mixed a limited number of colors, including a very popular bright red hue. This limited line-up of hand-mixed colors could be considered the beginning of the Eternal Ink evolution.
By 1998, after years of small-batch ink mixing, Terry had refined the process and created his own palette of favorite, high-performance ink colors. He also recognized the need for a premium-quality, pre-mixed, ever-expanding, multi-colored ink system.
A fortuitous opportunity occurred in 2004. Terry heard about … and purchased a small struggling tattoo ink mixing operation. Terry immediately applied his expertise from years of tattooing and mixing ink to rework and improve the pigment production. The resulting high-performance tattoo inks were mixed to the ideal consistency for tattooing. Terry then adjusted the color mixtures into 31 distinct hues to meet the artistic needs of working tattoo artists. As homage to his successful tattoo shops, Terry names the ink line Eternal Ink.
The next few years sees rapid growth. Utilizing the tattoo convention circuit and free samples, Eternal Ink expands throughout North America. By 2007, the Eternal Ink brand is an internationally distributed tattoo ink with an ever-expanding network of distributors. Eternal Ink is used by artists throughout North America and is being sold in Europe, Asia, Russia, and South America. Eternal Ink is recognized as a premium-quality tattoo pigment.
To accommodate the demand for ink, Terry needed to expand the ink production operation. He purchases a 15,000 sq ft building in 2009 to mix, store, and distribute Eternal Ink. By 2015, the Eternal Ink facility has expanded twice, the latest expansion brings the space to 30,000 sq ft.
By 2010, the tattoo industry experiences an explosion of tattoo colors. After the creation of more than 50 Eternal Ink standard colors, a unique, themed specialty set called Muted Earth Tones is produced. Terry recognizes the potential for additional specialty sets and works with tattoo artists Dan Henk and Ron Russo in to create the first Eternal Ink Artist Signature Series Sets: The Zombie set and The Portrait set. During the following decade, more A-List artists work with Eternal Ink to create Signature Series sets designed for specific tattoo genres.